This document will provide a brief overview of the communications strategy for Project Swan, with major milestones and reasons for the decisions made. There will also be data from other indie titles to support this strategy.
Table of Contents:
⭐ Threshold Games Announcement & Website 2.0
🎲 TTRPG Product Tie-in
🎟 Closed Alpha
📢 Open Beta
🎊 Early Access Launch & Demo
🐛 Early Access Development
🌟 1.0 launch & DLC (TBD)
💭 Community Projections
📈 Additional Data & Information
(This used to be a Miro embed, it can be downloaded for a higher res version!
⭐ Threshold Games announcement & website 2.0
- A “re”announcement of the company and the project we are working on to press & the industry.
- With a proper announcement, will capture some industry attentions for our bonafides, our project, and our different approach to management.
- Establish us as a company to watch.
- PR outreach will establish early PR contacts for Swan & the TTRPG.
- Also establishes the company as a place creatives want to be.
- Website 2.0 will launch with updated socials.
- Website relaunch will solidify our legitimacy, and show to players the quality we strive to achieve.
- Socials will reactivate at a lower posting rate to slowly build press & industry contacts, and bring in interested players.
- Blog posts will launch to create a history of transparency with players for potential Early Access launch.
- Website views and retention are not expected to be high, but a solid website with clear & transparent communications is expected by the industry and by players.
🎲 TTRPG product tie-in